The meaning of Aroha
My Great Grandfather, Samuel Anderson is from the Ngāti Porou iwi (Maori tribe) in New Zealand. We were raised to have a strong respect for our family, nature, our community and for animals. We were taught to respect the sun and the rain because we need them to grow our crops and keep us alive.
Aroha is a Maori word. The full meaning of Aroha does not exist in an equivalent English word.
‘Aro’ refers to the mind or a set of feelings, ‘Ha’ is defined as the breath of life. Aroha refers to the creative force that comes from the spirit.
Aroha presumes that the universe is abundant with opportunities; it seeks the best in people and draws these qualities out. However, Aroha is firm in not accepting aggression, greed, ignorance or other damaging behavior.
Aroha in action is generous and seeks unity and balance. Aroha represents the unified intelligence of the heart, soul and mind. We must not lose connection with Aroha, no matter how full our life is and how many distractions we have.
At Aroha Vineyards we seek unity with our employees and the wineries we grow for. One of our single largest focuses in the vineyard is to create balance in every vine and this balance is carried forward into the wines our grapes produce.
Every spring we love to watch life reemerging from the vines after their winter dormancy. Our job is to nurture the vines throughout the season and deliver only the best quality grapes to our winery partners. We work towards perfection in our vineyard and the wines the grapes produce. This requires a 100% commitment from everyone involved in the process. If your heart, soul and mind aren’t completely focused on the task of only producing the best quality grapes and wine then you will never succeed in this very challenging business.